Electronics retailing threat of new entrants

H&M is constantly innovating and finding new ways to improve its products so that they are able to exceed the expectations of their customers. Quality is crucial to the company and has stressed over it considerably, so that the products they are selling meet the requirements of their customers. The mission of the company is to provide its customers with top quality products are best prices which the customers deem to be affordable. The subsidiaries of the company include Monki, Weekday, Cheap Monday, COS and other retail outlets all over the globe. The products that are sold by the company include clothes and accessories. The key personnel of the company are Stefan Persson (chairman) and Karl-Johan Persson (CEO and President). The headquarters of the company are located in Stockholm, Sweden. The company operates in the retail industry, was founded in 1947by Erling Persson. H&M is the second largest clothing retail that deals with fast fashion in the world after Zara, but it leads over the American company Gap Inc. The company operates in 55 counties and online shopping in 13 countries and has 3500 stores. The company is known for its fast fashion clothing for women, men, children and as well as teenagers. H&M (Mennes & Mauritz AB) is a Swedish multinational that deals in retail clothing all over the globe. It shall be focusing on the strategic options (this would be focusing on generic strategy, value chain, competitive advantages, and CSR) and the methods and lastly strategic recommendations (this will be focusing on different actions that will be taken) will be given. the paper is going to be discussing the environmental (this is going to include PESTEL analysis), industry (this is going to include the PorterвЂ™s 5 forces analysis and the industry life cycle model), and competitive analysis (this is going to include the SWOT analysis and the PorterвЂ™s 5 forces framework along with the identification of competitors within the market). This paper is going to be focusing on the strategic analysis of H&M, i.e. H&M (Mennes & Mauritz AB) is a Swedish conglomerate that deals in retail clothing all over the globe.

Electronics retailing threat of new entrants